An Coppens

An Coppens is a Belgian-born gamification strategist, AI innovator, speaker, author, and founder of award-winning companies most notably Gamification Nation and Playerence who helps organizations engage customers, employees, and learners through playful, measurable design using her signature frameworks like EARN (Engage, Attract, Retain, Nudge). With an academic background in International Marketing and an MBA, plus gamification certifications, she has over 15 years of experience collaborating with global brands on behavior-change projects across sales, HR, learning, and customer engagement. An is also a prolific blogger, award‑winning coach and speaker featured at major conferences (SXSW, HRIS, etc.), and publishes books and podcasts on gamification, AI, and inclusive design.