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Certified Ninja Coach Code of Conduct, Ethics & Representation
At Ninja Coach, we believe in setting the highest standards in the global coaching industry. Every Certified Ninja Coach agrees to abide by a clear, ethical, and professional Code of Conduct. This code protects our clients, maintains trust, and ensures the Ninja Coach brand remains a mark of excellence in business coaching, mentoring, consultancy, and training.
Professional Integrity
Act with honesty, accountability, and transparency in all coaching relationships.
- Deliver services only in areas of proven competence and expertise.
- Avoid false claims, misrepresentation, or misleading guarantees of results.
- Communicate clearly, consistently, and professionally with clients.
Confidentiality, NDAs, Data & IP Protection
All client information, conversations, and materials are treated with absolute confidentiality.
- Where required, Certified Ninja Coaches will operate under a Non-Disclosure Agreement (NDA).
- Coaches are committed to protecting all client data, intellectual property (IP), and proprietary business information.
- No information will be disclosed without explicit client consent, unless legally required.
Respect, Equality & Mutual Conduct
Treat all clients, colleagues, and partners with dignity, fairness, and respect.
- Embrace diversity, equality, and inclusion in all coaching interactions.
- Maintain a professional environment free from discrimination, harassment, or exploitation.
- Clients are also expected to show mutual respect towards their Certified Ninja Coach.
Ethical Practice in Business Coaching
Always prioritise client well-being, growth, and outcomes over personal gain.
- Disclose any potential conflicts of interest transparently.
- Never exploit coaching relationships for financial or personal advantage.
- Deliver honest feedback, constructive guidance, and realistic expectations.
Professional Representation of Ninja Coach
Certified Ninja Coaches represent the Ninja Coach accreditation with professionalism.
- All use of Ninja Coach logos, badges (Sensei, Ronin, Certified), and credentials must comply with brand guidelines.
- All marketing and promotional content must be accurate, ethical, and aligned with Ninja Coach standards.
Continuous Development & Excellence
Engage in ongoing professional development, training, and reflection.
- Seek feedback to improve practice and outcomes.
- Contribute to the wider Ninja Coach community by sharing knowledge and supporting peers.
Client Partnership Standards
Define and agree on coaching services, fees, and expectations before engagement.
- Honour all contractual commitments and professional agreements.
- Empower clients to take ownership of their decisions and business growth.
- Provide encouragement, guidance, and practical strategies with honesty.
Dispute Resolution Process
If a dispute arises, clients or coaches may raise the matter for review.
- All concerns should be directed to hello@ninjacoach.co.uk.
- Ninja Coach will ensure all disputes are handled fairly, transparently, and professionally.
Accountability & Enforcement
Any breach of this Code may lead to suspension or removal of Certified Ninja Coach status.
- Coaches agree to cooperate with any ethical or professional review.
- Clients have the right to report concerns where they believe a coach has acted outside this Code.
Why Clients Choose a Certified Ninja Coach
Working with a Certified Ninja Coach means choosing a trusted partner who upholds the highest ethical standards in business coaching. Clients can expect:
- Confidentiality and discretion, supported by NDAs.
- Full protection of data, intellectual property, and proprietary knowledge.
- Professional, respectful, and empowering coaching relationships.
- Access to an elite network of accredited business coaches, mentors, and consultants.
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