David Key

David Key is an award‑winning, Amazon #1 bestselling author, transformative life coach, NLP trainer, and Master Trainer of Hypnosis with over 30 years’ experience helping individuals and professionals from 40+ countries achieve personal and career breakthroughs. He was the first globally accredited NLP trainer through ANLP, personally invited to Master Trainer status in hypnosis, and received the APCTC Outstanding Achievement Award in 2015. Passionate about teaching “The Three Principles,” a paradigm inspired by Dr. George Pransky, David blends psychology, mindfulness, and ICF‑aligned coaching to deliver dynamic, deeply impactful programs—training over 70,000 participants and certifying more than 100,000 in his NLP practitioner and Ultimate Coach courses. His clients include Olympic athletes, entrepreneurs, creatives, doctors, and therapists, who consistently praise his grounded, humourful style and transformative results