Professor David Stillwell is a leading UK-based business school educator, serving as Professor of Computational Social Science and Deputy Director of the MBA programme at Cambridge Judge Business School. He also leads the Psychometrics Centre, where his research explores how big data and psychometrics—such as analysing millions of social media “likes” and credit-card transactions—can predict personality traits and enhance marketing, organizational behavior, and public policy. His Managing Big Data elective for MBA students became so popular it required extra evening sessions, and he earned the school’s Excellence in Teaching award in 2022. Recognized on the Poets & Quants “40 Under 40” list of top MBA professors, he blends deep academic insights with practical consultancy for clients like Barclays, Amazon, Shell, and Ubisoft, preparing students to lead in data-driven business environments.